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“…I’m Sick of Goal Setting, I’m a Caveman! ”

“…I’m Sick of Goal Setting,
I’m a Caveman! ”

There’s only one reason anyone is motivated to do anything.

It doesn’t matter if you’re scoping out your future financial targets, trying to attract a customer to buy from you, or commanding and training an army of distributors–there’s only one thing that motivates every single human being.

I was recently speaking with my old friend Mark and I hadn’t seen him in almost a year.

“Jim, can you help me out?” he asked.

It would be bad manners to do anything other than say yes, right? His mind had clearly been scrambled with personal development guru-speak but I allowed him to tell his tale anyway and loaned my sympathetic ear.

His story was really a sad one:

At 35 years of age, with $50 to his name, he quit his job, moved in with a friend, and was at risk of overstaying his welcome any day.

“I want to live the life of my dreams, Jim, I’m sick of this,” he pleaded with me.

Mark’s story is like so many people in the Home Business world who are addicted to Personal Development books, tools, and seminars just like drugs. They build “castles in the clouds” with grand dreams of wealth and success but never get a whiff of its ozone.

I would love if you’d take a minute to go into the back of your mind and dig out the goal that started you on your Home Business adventure. You still remember what your dreams looked like, don’t you?

Hopefully you do. Tell me, is that a tangible goal for you? Can you see it, touch it, taste it, smell it, and hear it?

Or is it just a fantasy far in the distance?

*SNAP* - Wake Up!

In the Savannah, primitive man lived a raw life of fighting for his survival. Goals had no meaning beyond staying alive.

Our bodies are surviving machines:

·        We CONSUME our energy when we move.

·        We INCREASE our energy when we eat.

·        We SAVE our energy when we use less of it by taking or creating a shortcut or simply by doing nothing.

Every sub-atomic decision you take in your life is motivated by your survival instinct and categorised by your brain as an Energy Consumer, an Energy Increaser, or an Energy Saver exercise.

When faced by a dangerous enemy in the wild, you have the choice to fight, run, or stand still. Fighting probably uses the most energy, has the least chance of short-term survival (you could be killed in battle), and best chance of long-term survival (you won’t have to fight again if you kill this enemy).

To live longer, we’re designed to want to save energy.

Energy you save now can be used later to fight off an enemy or to chase down food.

Of course, we don’t live in caves any more and we rarely have to fight or chase our food. And that explains why we’d rather bake in the sun at the beach on a summer Sunday instead of calling up leads or studying how to generate them.

There is a time, though, when you’ll step up and ignore your urge to SAVE energy and go SPEND it fast..

   

Fighting for Your Survival

When Mark was done with his story, I asked a question I’d asked many times before: “What do you want, Mark?”

“Man! I want to live in a big house overlooking the ocean, with nothing but the sound of birds chirping around me and waves crashing on the rocks,” he replied.

This was the same stuff he was hyped about when he was in USANA and later in ACN. I’m sure your goal sounds more safe than his, right?

Either way, like his instincts, yours will also reject almost all goals.

Finding your own motivation and that of your prospects and downline is a matter of connecting wants to minimal survival needs. I divide the basic needs of any human being into the following three groups:

No matter if you’re a king or queen, a super star, or an average fella–Everyone needs:

1.      Energy (food, water, air)

2.      Safety (shelter, security, health)

3.      Relationships (family, partnership, friendship)

You might have already noticed that having a lot of money will relieve at least the top two basic needs. On the other hand, “a lot of money” isn’t a minimum. And that’s why most goals are rejected by our brains.

Goals are viewed by our caveman instincts as LUXURIES. Where there’s a short-cut we take it and keep doing what we’ve been doing all along because it feels “safe” and “secure”.

In fact, coming up with goals will disrupt your pattern and threaten your Safety Survival Need! (Look at the second basic need above).

Any goal that you’re surviving without right now is seen by your Caveman Instincts as a luxury.

People often hate their boss even though they have spent their entire lives working for “cruel” bosses. Firing their  boss is a luxury, it’s not something they needto do. Putting up with it and complaining is a short-cut that fills Basic Need #1 and Basic Need #2.

On the other hand, when their company begins to downsize, the same two needs, their Security and Energy Basic Needs are threatened.

This is the only time they will take active steps to survive.

As long as there’s no immediate threat on our survival, goals are desires or dreams that can be put off till another day.

How to Make Your Survival
Dependent on Your Goals

There was a happy ending for my friend Mark.

I probed him with a few revealing questions and discovered what his biggest fear was right then:

“Mark,” I said. “Would you stay at the local Mosque again?”

“I would if I had to,” he responded. “But I rather not; it’s crowded there.”

Obviously, he was comfortable staying at his friends’ house but didn’t like feeling insecure about how long he can stay there. I pressed on anyway, and asked him where he would go if he was kicked out. It was anything BUT the Mosque.

“Would you stay at your friend’s if you had $100/week?” I asked.

“Of course not.”

“Where would you live then?” I continued.

“At the YHA, man! It’s only $90/week.”

I said, “Mark, what you need isn’t a mansion right now. The way I see it, you need to make $100 a week within the next few weeks or you’ll have to move into the Mosque.”

Suddenly I saw a change in his face as he realised how painful that would be. And with a fire inside him, he hurriedly thanked me and disappeared.

The survival instinct is a powerful weapon. Find your own motivation first by asking how your survival, your current “safety zone” is affected by NOT achieving your goals. Make sure you link everything back to one of the three basic survival needs I voiced earlier: Energy, Safety, and Relationships.

When you reverse engineer your giant dreams into survival problems in this way, you’ll find yourself surprised at how they become desperate, burning thorns in your side that you can’t help but rip out fast.

Just three days later, my friend called to tell me he found a job and was moving out to the YHA. He wanted his next step in the grand plan.

There’s nothing wrong with having big dreams of mansions and luxury. Just make sure that you break your goal into mini problems that challenge your survival at every stage until your brain feels Safety ONLY in a mansion.

 Article Source: I’m Sick of Goal Setting, I’m a Caveman.